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Meta Manager · EstateFunnel

Your listings change.
Your ads do too.

Promote properties on Facebook and Instagram, attract leads and stay in control of your campaigns, in the same platform as your website and CRM.

A sold property should no longer take up your budget. Meta Manager connects ads to your Centris listing lifecycle to trigger their removal when properties are no longer available.

Illustration of the automated workflow. Processing follows Centris data updates and synchronization with Meta.

The right action, automated

Sold. Withdrawn. Your ad follows the status.

Fewer manual checks between Centris and your campaigns. Fewer inquiries about unavailable properties. And a budget that can serve your next opportunities.

01

You enable automation.

With an active campaign, enable automatic publishing of eligible new listings. They are prepared as carousels.

02

Centris provides the update.

During import, EstateFunnel detects sold properties and those leaving the feed, including expired or withdrawn listings.

03

The linked ad is removed.

The change triggers the removal workflow for the affected ad. You avoid having to find each sold property among your ads.

Removal depends on receiving the Centris status and processing the Meta synchronization; it is not instantaneous at the time of sale. Auto-publishing uses tokens per new listing. Slideshows are configured separately.

Features

From property to conversation.

Put your listings to work.

Enable automatic publishing for eligible new listings. A carousel is prepared for Facebook and Instagram: fewer manual steps and a more consistent advertising presence.

Sold property? Its ad follows suit.

The Centris status triggers removal of the property’s linked ad. Limit spending on unavailable listings and inquiries that require an “already sold” response.

Decide where your budget goes.

Adjust your daily budget, service area and campaigns. Pause or resume delivery as priorities change while keeping spending and cost per lead in view.

Turn an idea into an ad.

Prepare angles, copy and creative with AI assistance. Reuse your videos and connect ads to a conversion funnel suited to your offer.

A lead arrives. Follow-up begins.

Find leads for each campaign, filter by ad or status and open their CRM record. Connect your advertising efforts to real conversations.

See what to improve next.

Review results and items needing attention. For listings, the manager can suggest another format or an additional property to promote based on available data.

Real estate and mortgage

Your business. Your goals.

Real estate brokers

Showcase your listings, build your prospect base and find inquiries alongside your follow-ups.

Mortgage brokers

Focus campaigns on financing and, where your partnerships allow, eligible listings from partner brokers. Turn interest in a property into an opportunity to discuss financing.

Feature checklist

Does Meta Manager do that?

Listings and automation

  • Choose listings to promote.
  • Automatically publish eligible new listings with an active campaign.
  • Automatic Facebook and Instagram carousels.
  • Trigger removal of ads linked to sold, expired or withdrawn listings in the Centris feed.
  • Eligible partner-broker listings for mortgage accounts.

Campaigns and budget

  • Listing, prospecting, buyer and awareness campaigns tailored to your business.
  • Adjust daily budgets.
  • Set geographic areas and radius where supported by the campaign.
  • Pause and resume campaigns and ads.
  • Target average cost per lead with an optional cost cap.

Copy and creative

  • Generate ad copy, including from a listing.
  • Edit copy before or after creating an ad.
  • Preview ads.
  • Creative and video library.
  • AI-assisted angles, script ideas and creative.
  • Image, carousel, slideshow and video formats depending on the creation workflow.

Leads and conversion

  • Select a default funnel for supported campaigns.
  • Connect an ad to a funnel.
  • Campaign lead lists with an ad filter.
  • Search by name, email or phone; filter by status.
  • Open the lead’s CRM record directly.

Results and next steps

  • Choose a reporting period.
  • Track spend, leads and cost per lead.
  • Compare ad performance.
  • Listing format suggestions based on performance.
  • Identify failed creatives and retry preparation.
  • Campaign history.

Connected to your platform

  • Connect your ad account and authorized Meta assets.
  • Connection status and delivery diagnostics.
  • Configure the Pixel and Conversions API (CAPI) in integrations.
  • Advertising workflow connected to EstateFunnel funnels, videos and CRM.

Available features depend on your plan, campaign type and connected Meta assets. Meta ad spend is separate from the subscription; some creative and automation operations use tokens.

Everything connects in EstateFunnel

Your ads attract.
Your platform takes it from there.

Campaigns, videos, website and CRM: a continuous workflow from visibility to follow-up.